The Sauk Prairie Eagle is the weekly local news source for the Southern Sauk County cities of Sauk and Prairie du Sac. In addition to serving as outlying suburban communities for the greater Madison area, Sauk City (Wisconsin's oldest incorporated village) and Prairie du Sac feature their own vibrant economies.The Sauk Prairie Eagle is read by 63% of all adults in Sauk City and Prairie du Sac.The Sauk City Prairie Eagle is in the Madison, WI DMA. The Sauk City Prairie Eagle offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.