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Why Hampton Roads Military Market is Important to the Region and The Nation 02/02/2007
It is The Nation’s largest military market. It boasts the largest naval and jet bases in the world, as well as the most Coast Guard personnel in the U.S. Its bases serve Air Force, Army, Coast Guard, Marines and Navy with expenditures of $8.6 billion annually in Hampton Roads. It is the largest, single source of economic activity in Hampton Roads. It represents over a quarter million consumers…more than 25% of the total population. 87% of that population live off base. 85% of military homeowners own single family homes. The total military payroll is $6.1 billion. The military market provides 29% of all local jobs. It is easy to access this lucrative market through a network of military newspapers serving bases in the area. Echo Media works with military newspapers in the Hampton Roads area and many other markets nationwide. Source: “1) Hampton Roads Planning District Commission (2) Public Affairs Offices
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