New York Hispanic BUYING POWER was $52.6 billion in 2000 and will nearly DOUBLE by 2010 to $98.8 billion. Source: Hispanic Consumer Market in 1999 and Forecast to 2020: by Standard & Poor’s DRI The Spanish Market of the Bronx & Westchester, Brooklyn, Queens and Manhattan · The Hispanic population is growing 5 times faster than any other consumer group · New York is the 2nd largest Hispanic market in the U.S. · 1 out of every 4 New Yorkers is Hispanic or of Hispanic descent · The majority of Hispanics are bilingual, but prefer speaking Spanish at home · Hispanics respond more effectively to advertising in Spanish · New York Hispanic purchasing power will continue to grow at a faster rate than non-Hispanic purchasing power · The New York Hispanic market represents more than $52 billion in purchasing power · Half of all Hispanic households earn over $50,000 Echo Media works with a large number of localized Hispanic publications in the New York metro area. To view our full list of these programs, go to www.echo-latino.com, and select the NY DMA from the national map.