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Palm Beach & Martin Counties: A Growing and Diverse Hispanic Market 12/12/2006
192,321 Hispanics represent 14% of Palm Beach and Martin Counties’ total population – a 170% increase since 1990. The breakout of country of origin is as follows: Dominican - 2%, Guatemalan - 5%, other Central American - 6%, Colombian - 6%, other South American - 7%, other Hispanic/Latino - 16%, Cuban - 17%, Puerto Rican - 18%, and Mexican - 23%. Additional characteristics of Palm Beach Hispanic vs. the total population of Palm Beach County: (93% are year-round residents vs. 93%), Employed (74% are working vs. 55%), Younger (72% are between the ages of 18-44 vs. 39%), Well-educated (64% attended college vs. 61%), Well-off (53% have an annual household income of $50,000 or more vs. 55%), and More Family-oriented (51% are living with children under age 18 vs. 30%). Sources: U.S. Census 1990 and July 1, 2003 estimate, 2003 Gallup Poll of Media Usage and Consumer Behavior for Palm Beach, Martin and South St. Lucie Counties, Palm Beach Post.
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