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New Jersey Catholic Advertising Network 01/10/2006
The five Catholic newspapers of NJCAN cover 21 counties with a total readership of more than 700,000. They reach a vast institutional market that is otherwise not accessible to most advertisers. Based on average income, the 200,000 households that these papers reach, yield up to $10 billion in total purchasing power. Comprised of the five diocesan newspapers that cover New Jersey’s three million-strong Catholic market, NJCAN makes it possible to reach more than 200,000 households with one advertising buy. What makes this buy truly unique and valuable is the quality of the target audience. Research indicates that readers of the Catholic press – who are highly educated, stable and family-oriented – make terrific customers.
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