Valassis Hispanic FSI is distributed in leading Hispanic Newspapers in the top Hispanic markets. These four-color Free-Standing Inserts (FSIs) are inserted into Sunday paid newspapers. The Valassis FSI, which appears in almost 60 million households and in over 500 newspapers coast to coast, is one of the largest distributors of coupons in the world. Household penetration on a nationwide basis is almost sixty percent. Studies show that most consumers prefer to clip coupons on the weekend, which contributes favorably to the response of mail order products. Half Page, Full Page, and Insert Blow-in opportunities are available. Advertisers can select by region: Pacific, Central, and Atlantic.