Web Article. Hispanic Newspapers: A Large Impact on a Growing Market Echo Media V3 Print Media Experts

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Hispanic Newspapers: A Large Impact on a Growing Market 10/15/2003

With 56% of the Hispanic households in the United States using a Hispanic newspaper on a daily or weekly basis, the result is a rapidly expanding category of media. Hispanic newspapers now serve 94 DMAs, 12 more than just one year ago. According to a recent study by the Food Marketing Institute, Spanish language newspapers are the most powerful media vehicles for influencing purchasing decisions. Advertising in Spanish language newspapers is a recipe for advertising success in this prime growth market.

Target Tags: Hispanic

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