Diesel Power explores the power that is diesel. Diesel Power covers everything from modifications and repairs to the latest news and technology. Many parts and upgrades for aftermarket diesels are only available via mail-order means, thus, allowing you to target a highly receptive audience with complementary products. This magazine has an 80% male readership and a median age of 48 years. This magazine is part of the automotive enthusiast niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category. Auto Body Toolmart Catalog Inserts Chevy High Performance Truckin' Magazine