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Denver’s Hispanic Market Fact Sheet 07/02/2009

The metro Denver Hispanic population is over 645,000 making it the 14th largest Hispanic market in the Country.

Metro Denver is now more than 20% Hispanic, which equates to one of every five people in the market.
Denver’s Hispanic population is growing at more than triple the rate of the rest of the Country.
Denver’s Hispanic population grew 89% between 1990 and 2000 and another 30% since 2000.
Three of every ten newcomers are Hispanic.
Half of Denver’s Hispanics have lived here for less than 10 years and 44% are foreign born.
Denver’s Hispanic market controls $17 billion of local retail spending.
Denver’s Hispanics have an average household income of over $56,000, and one in five have a household income of over $75,000.
enver’s Hispanic market is extremely young: over half of Hispanic adults are under age 35.
Almost 50% of Denver Hispanics say Spanish is their dominate language or say they speak/read in Spanish and English equally.
Denver’s Hispanic Effective Buying Income average (EBI) of $56,640 ranks 9th among the top 20 Hispanic markets. (Source: Global Insight, The Hispanic Consumer Market)
Denver is the 6th fastest growing of the top 20 Hispanic markets. (Source: Nielsen Universe Estimates)
6,400 Denver Latinos are planning on buying a home next year, making the Latino market a prime target market for new home sales. (Source: Denver Scarborough Report)
Denver Hispanics contribute over $1 billion plus in real estate investment, a market we can no longer ignore. (Source: Denver Scarborough Report.)

So how do we reach the Denver Hispanic market? The answer is Viva Colorado!

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