While marketing with catalog inserts is a great way for advertisers to reach proven mail-order buyers, this form of media is often frustrating for advertisers who would like to make geographic selects. To this end, the Footsmart Catalog has just announced the ability to allow advertisers to select by gender, ZIP code, state, or Internet vs. catalog buyers. It is important to keep in mind that available circulation will decrease as your selects increase, but it definitely provides a much needed segmentation of customers in a way that is not usual for catalog inserts. This is an exciting opportunity for advertisers.