The Birmingham Times' target market is the African-American Community in Birmingham, Alabama. Although approximately 5% of the papers are read by people outside of the Birmingham area (primarily reached through subscriptions) the information focus is on local activities and issues.The Times looks at itself as the documenter of African-American news/history in Birmingham. It strives to make readers and advertisers proud they support a publication that portrays the African-American as a multi-dimensional person capable of excelling in areas other than sports, entertainment and politics.Part of the BlackPressUSA network, this newspaper provides a wealth of various information bits for the Black community.The Birmingham Times is in the Birmingham (Anniston and Tuscaloosa), AL DMA. The Birmingham Times offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.