The Spectrum is the premier source of news and information for the mature market - the fastest growing segment of the population in the Sacramento Valley. Spectrum is Northern California's only weekly, paid circulation newspaper, dedicated to seniors, enjoying continuous publication for more than thirty-four years. It boasts a readership of over 42,000 weekly is made up of paid subscribers, major grocery store sites and 300 locations designed for senior traffic throughout the region.Advertising in Spectrum is one of the best ways to reach these important potential customers. Spectrum's distribution covers the greater metropolitan Sacramento area and also includes 4 counties: Yolo, Placer, Sacramento and El Dorado.The Sacramento Senior Spectrum is in the Sacramento - Stockton - Modesto, CA DMA. This is a paid circulation senior publication serving 55+ residents of the Sacramento Valley. It is a general interest publication. It publishes weekly on Tuesdays. The Sacramento Senior Spectrum offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.