The Senior Courier is a Free monthly publication that is devoted to those people who are 55+. This is the fastest growing demographic group in the country. The Senior Courier has been serving Rockford and the surrounding communities for over 23 years. The Senior Courier is able to hold ad rates down by target marketing seniors. It does this by having the newspapers available at grocery stores, senior centers, shopping malls and professional offices that are frequented by senior citizens. Senior Courier advertisers do not pay for wasted circulation. The Rockford Senior Courier is in the Rockford, IL DMA. This is a monthly publication specifically targeted to the fifty plus market segment of Rockford, Illinois. The Rockford Senior Courier offers ROP and insert advertising opportunities the first week of the month. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.