Over the course of a week, more than six of ten North Country residents read at least one issue of the weekday times. Seventy percent of Times readers read loyally - 4-5 issues per week. On any given weekday, half of the adults in the market read the paper. (Includes Jefferson, Lewis and St. Lawrence Counties). The Watertown Daily Times readership is strongest in Jefferson County, where more than seven of ten residents read during the course of a week - especially in Watertown, where readership increases to 79%, with 80% of those readers reading loyally. In St. Lawrence and Lewis Counties, weekly readership is 55%. On Sundays, readership of the Times is higher than it is during the week. Sixty-eight percent of the market residents read the Sunday Times during the course of a month, with 58% reading on an average Sunday. Most (80%) of Sunday Times readers read 3-4 issues per month.The Watertown NY Daily Times is in the Watertown, NY DMA. The Watertown NY Daily Times offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.