La Raza is in the Chicago, IL DMA. It is a Spanish language publication designed to meet the specific needs of the Chicago Hispanic community. The newspaper is a paid CAC audited publication in tabloid format. It has a cover price of 50 cents per issue. La Raza offers ROP and insert advertising opportunities in its Sunday circulation. Echo Media works directly with a large number of market-specific Spanish language newspapers, as well as national level Spanish language publications.