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Sports Illustrated

Sports Illustrated is the most well-known name in sports media. Its weekly issues contain editorial and pictures from the world of sports. Perhaps the most well-known issue of this magazine is its annual Swimsuit Issue. It is respected in the sports community as an authority on all things sports-related. With a rate base of 3,150,000, and many ways to target your advertiser's core market with demographics and psychographics, this magazine's tremendous reach should be a vital part to anyone's advertising plan. Opportunities exist for advertisers to place on-page ads in full and half page increments.

Circulation

Category:Consumer Magazines
Delivery:Mailed to Subscribers plus rack sales
Paid/Free:Unassigned
Annual:160,905,000
Avg Circ:3,155,000
Frequency:51 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$60,913
Average Age:37
Percent Male:77%
Active Lifestyles, Men
NASCAR, Sports Fans