For Greater Ocala residents, the Star-Banner is the number one source for local and regional news, entertainment and consumer information. Every day, the Star-Banner delivers award-winning information package to over 118,000 readers, the greatest reach of any single medium. Advertisers know that the Star-Banner is the most efficient way to reach area consumers. The Star-Banner also earns high marks for playing a positive role in the community. This civic spirit can be seen in the Star-Banners numerous charitable and philanthropic activities. In short, the Star-Banner is central to the lives and livelihood of Greater Ocala residents. A weekly product distributed to select non-subscribing households, the Ocala Star extends your reach into some of Ocalas best non-subscribing prospects. With community news, entertainment and classifieds, reach an additional 20,000 Select households in the heart of Marion County.The Ocala Star Banner is in the Orlando - Daytona Beach - Melbourne, FL DMA. The Ocala Star Banner offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. The Star Banner publishes a special NASCAR racing section to support the Daytona races.