Greater Cincinnati is a major center for research, development, and consumer marketing. The community is home to more than 75 high-tech and industrial businesses, including global corporations and the area boasts an effective buying income of 27 billion. Based on 2006 Scarborough Research, 21% of the Cincinnati market currently subscribe to a Satellite TV provider, with 14% of the market currently owning a High-Definition Television.The Cincinnati Enquirer is in the Cincinnati, OH DMA. The Cincinnati Enquirer offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Average number of inserts in Sunday paper 40-50.