The San Antonio Express News is in the San Antonio, TX DMA. The San Antonio Express News offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.The San Antonio Express-News has created a program to reach those households in the market that are not covered by subscription sales. This TMC (Total Market Coverage) program was designed to allow advertisers to hit a greater percentage of the market when combined with the daily newspaper. A major distinction of this mailing is that this package is shrink-wrapped with see through plastic.Average number of inserts in Sunday paper 35.