The Rock Hill herald serves the York, Chester and Lancaster counties of South Carolina just south of Charlotte, North Carolina. This tri-county area is one of the hottest relocation spots in the United States based on the growth of the Charlotte economy. The Rock Hill Herald is in the Charlotte, NC television DMA. The Herald is the No. 1 daily newspaper in York County, one of the fastest-growing counties in South Carolina. Based in rock Hill, with corresponding weeklies in York, clover, Lake Wylie and Fort Mill, they cover the region. Every day, it provides readers in York, Chester and Lancaster counties with complete coverage of news, sports, entertainment and events. Customized advertising solutions include ZIP code zoning, neighborhood sampling, direct mail, niche marketing and total market pricing. The Rock Hill Herald offers ROP and insert advertising opportunities in its Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.