The Herald Bulletin has been part of the history of East Central Indiana for over 135 years, first as two competing newspapers - The Anderson Herald and The Herald Bulletin, and since 1986 as the Herald-Bulletin. The Anderson Herald Bulletin is in the Indianapolis, IN DMA. The Anderson Herald Bulletin offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.