With more than 100,000 people and an average household income greater than $50,000, the Commercial-News market area has plenty of attractive consumers. While Danville is a retail hub of its own, with a shopping mall and plenty of shopping centers and retailers of all kinds, the market sits at the crossroads of U.S. 1 and I-74. I-74 leads west to Campaign-Urbana and east to Indianapolis, both of which offer an abundance of shopping and dining opportunities. Champaign-Urbana is a half-hour drive from Danville.The Danville Commercial News is in the Champaign & Springfield - Decatur, IL DMA. The Danville Commercial News offers ROP and insert advertising opportunities in its daily and Sunday circulation. Each Thursday, Wabash Valley News gives Indiana readers hyper-local news. These readers live much closer to Indianapolis and yet are a short drive to Danville and beyond.This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.