The Greater Gainesville market is one of Florida's fastest-growing communities. In just the past five-years, market population has expanded by 14%-far greater than both state and national averages.Thousands of news residents are drawn to the area each year by the healthy economy, diverse recreational activities, pristine environment, wide array of shopping opportunities and excellent quality of life.Located in the north central part of the state, Greater Gainesville is composed of seven countries: Alachua, Bradford, Columbia, Dixie, Gilchrist, Levy and Union. Home to more than 369,000 people and over 139,000 households, Greater Gainesville is a substantial market.The Gainesville Sun is in the Gainesville, FL DMA. The Gainesville Sun offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.