The News & Observer, owned since 1995 by the McClatchy Company of Sacramento, Cailf., is recognized as one of the nation's top regional newspapers. It has won three Pulitzer Prizes, including the 1996 Gold Metal for meritorious public service, the most prestigious of journalism's highest honors. It has also won numerous national and state awards for individuals and staff, including top awards from the North Carolina Press Association for general excellence in 2002 and the Associated Press for investigative reporting in 2001, ranking as one of America's best papers by the Columbia School of Journalism, and "Staff of the Year" honors for its Photography staff. The N&O's advertising staff also consistently wins awards for art, design and promotions.The Raleigh News & Observer is in the Raleigh - Durham, NC DMA. The Raleigh News & Observer offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.