Rapid City, Star of the West, is the largest trade center within a 350 mile radius and serves as the eastern gateway to the beautiful Black Hills. Steady economic growth is a reflection of South Dakota's outstanding business climate. The rough population for this market area is 675,000. The Rapid City Journal is in the Rapid City, SD DMA. The Rapid City Journal offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.