The Capital Region is the cradle of Wisconsin - home to its educational and political capitals, some of its best healthcare and many of the most popular tourist areas in the Midwest.One in five of the state's residents live in the Capital Region, and nearly two-thirds of them are in the countries of Dane, Columbia, Dodge, Juneau and Sauk - markets covered by Capital Newspapers. But their reach goes beyond those five - to 17 counties in the Southwest area of the state.The Madison Wisconsin State Journal is in the Madison, WI DMA. The Madison Wisconsin State Journal offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.