The Baraboo News Republic is published Monday through Saturday. This daily newspaper serves Sauk County's largest city and its surrounding communities. Baraboo serves as a retail center for South Central, Wisconsin, drawing area shoppers to its downtown shopping district and its wide variety of regional and national retail stores. 67% of Baraboo area adults read the Baraboo News Republic.The Baraboo News Republic is in the Madison, WI DMA. The Baraboo News Republic offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.