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Salt Water Sportsman

Salt Water Sportsman is the world's largest salt water fishing magazine. This four-color, glossy monthly magazine has an extremely affluent and loyal audience of readers. Salt Water Sportsmans mission is to be the undisputed authority on catching more fish. For almost 70 years, Salt Water Sportsman has served serious salt water anglers by delivering the best how-to, where-to and when-to from the most experienced and renowned anglers in the business. Salt Water Sportsman consistently provides accurate and current information on fishing techniques, trends and destinations along with reviews of offshore and inshore fishing boats, cutting-edge electronics, innovative tackle and other new products that todays salt water anglers demand.

Circulation

Category:Consumer Magazines
Delivery:Mailed to Subscribers plus rack sales
Paid/Free:Unassigned
Annual:1,980,000
Avg Circ:157,000
Frequency:12 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$156,600
Average Age:49
Percent Male:98%
Active Lifestyles, Men
Fishing, High Household Income, Hunting, Sports Fans

Schedule

12/07/2010157,000
01/25/2011157,000
02/22/2011157,000
03/22/2011157,000
04/26/2011157,000
05/24/2011157,000
06/21/2011157,000
08/09/2011157,000
09/27/2011157,000
10/25/2011157,000
12/06/2011157,000