The Altavista Journal is in the Roanoke - Lynchburg, VA DMA. The Altavista Journal offers ROP and insert advertising opportunities in its weekly Wednesday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called XTRA. Reach 11,500 additional readers by extending your coverage from the Altavista Journal weekly newspaper by adding the Gretna Junction. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.