Skip navigation

Facebook FAQs

Facebook is a social networking service that connects registered users who have completed an online profile to connect with other friends, brands, groups, or pages to share messages and commonalities.
Over 800 million active users.
They are not paid subscribers. The user must create a personal profile to register to use the site.
Advertisers can location target by country, state, or city. Choose from a 10, 25 or 50 mile radius around a city.
Standard Marketplace ads can be published to any page on Facebook except the Homepage News Feed.
Facebook provides a tool that estimates a suggested bid in real time for each designated target.
2-4 ads are recommended as a best practice. Changing ads frequently helps combat viewer fatigue.
Reporting schedules are customized per client and can be delivered on a weekly, bi-weekly, or monthly basis.
Facebook does not provide an average CTR as each campaign has so many variables
On Facebook, users self-identify who they are (gender, age, vocation, interests, etc) and can be targeted by these factors. Search Engines restrict you to primarily targeting keywords, or targeting people based on what they are looking for.