The Portland Observer is a paper committed to promoting cultural diversity. Stories featured are of specific interest to a diverse community. The Portland Observer was established in 1970, and continues to proudly serve the Portland Oregon market. The Portland Observer is in the Portland, OR DMA. The Portland Observer offers ROP and insert advertising opportunities in its daily circulation. The Portland Observer is a multi-cultural newspaper that is published on every Wednesday with a primary focus on the African American Community. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.