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Cappers (Archived)

An American tradition since 1879, Cappers is rural Americas trusted source for news and information from around the world. Cappers enlightens and entertains its mature audience in hometown America and takes a positive approach to the art of living. Subscribers live miles from malls and rely on Cappers for many household purchases.Heart of the Home is Cappers most popular section, composed of reader-submitted letters, sharing the humorous, heartwarming and nostalgic experiences of life. It also includes patterns and down-home recipes, including a special feature recipe in every issue by long-time columnist Kate Marchbanks. Cappers departments include the well-loved Reader To Reader column, in which subscribers help each other find old friends, family and songs, or plan for reunions.Garden Clippings presents gardeners, old and new, with timely advice and suggestions for new plantings. Medical Advice and a Financial Column are reader favorites, as are the news stories, feature articles, photos, editorials and news briefs that keep Cappers readers in touch with the world. Cappers is one of the few remaining publications to offer a selection of Poetry in each issue, and Fiction remains a reader favorite.Cappers is a newspaper tabloid formatted publication, and is the sister publication of the newly redesigned Grit magazine. This mailed subscription based magazine has served its rural audience for more than 100 years, bringing editorial and advertising content to rural America. 70% of this circulation is in B, C & D counties, and 94% of subscribers are age 55 plus. With less than a 3% overlap between Cappers and its sister publication Grit, these publications offer advertisers a great opportunity to reach a demographically and geographically targeted audience.

Circulation

Category:Consumer Magazines
Delivery:Mailed to Subscribers
Paid/Free:Unassigned
Annual:3,156,000
Avg Circ:263,000
Frequency:12 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$23,000 - $25,000
Average Age:55 - 85
Percent Female:71%
Rural Households, Senior
Low Household Income

Schedule

12/01/2009263,000
11/01/2009263,000
10/01/2009263,000
09/01/2009263,000
08/01/2009263,000
07/01/2009263,000
06/01/2009263,000
05/01/2009263,000
04/01/2009263,000
03/01/2009263,000
02/01/2009263,000
01/01/2009263,000